Markets
Market Research Index
Each market protocol explains the legal context that shapes search results, the location and language settings to sample with, how to check whether ranking brands are licensed, and the safer-gambling contacts for that market. We publish no rankings or market data here: these are methods.
Protocols
Market protocol
United Kingdom SERP research
Great Britain licensing, the Northern Ireland split, rule changes and a sampling protocol.
Market protocol
United States SERP research
Where online casino is legal, state-level sampling, ages, helplines and unregulated-state labels.
Market protocol
Canada SERP research
Ontario's open market, Alberta's new regime, Québec French queries and provincial sampling.
Market protocol
Germany SERP research
GlüStV 2021, the GGL whitelist, slots versus table games, stake rules and German keyword groups.
The four markets at a glance
| Market | Who regulates | Online casino | Sample at | Language |
|---|---|---|---|---|
| United Kingdom | Gambling Commission (Great Britain) | Licensed nationally; Northern Ireland separate | Country | en-GB |
| United States | Each state | Live in seven states | State | en-US |
| Canada | Each province | Ontario open market; Alberta new regime; others provincial sites | Province | en-CA, fr-CA |
| Germany | GGL and the states | Virtual slots licensed nationally; table games by state | Country (state for table games) | de-DE |
How the protocols are kept current
Each protocol lists its sources with dates. We recheck regulator pages each quarter and when a rule change is announced, and log changes on the page. Read our methodology for how we work, and the International hub for cross-market comparison methods and the markets we do not cover.
Sources
- Gambling Commission: What we regulate updated May 5, 2026
- American Gaming Association: State of the States 2026 May 12, 2026
- Criminal Code (Canada), section 207 current to September 30, 2026
- GGL: Übersicht erlaubter Anbieter (whitelist) updated October 2, 2026