All research
Research Library
Every SpinSERP page in one place. Search by keyword, or filter by hub or market. Everything here is a method or an explainer with sources; we have not published any empirical study yet, and we will label one clearly when we do.
All pages
Measurement guide · Rank Tracking
How to measure casino keyword rankings
Fixed keyword sets, location and device controls, honest data sources and a rule for missing ranks.
Market protocol
United Kingdom SERP research
Great Britain licensing, the Northern Ireland split, rule changes and a sampling protocol.
Methodology
Our research methodology
Definitions, sources, how the demo is made, and the standard for any future study.
Measurement hub
Casino rank tracking
Keyword sets, device splits, stability over time and a rank movement calculator.
Methodology
Data sources and limitations
What we hold, what we use, what we do not have, and the gaps.
Measurement guide · SERP Intelligence
Casino SERP volatility: a measurement guide
Three reproducible volatility formulas, a worked example, and the update dates to annotate.
Market protocol
United States SERP research
Where online casino is legal, state-level sampling, ages, helplines and unregulated-state labels.
Measurement hub
Casino SERP intelligence
SERP features, volatility scoring, and reading Google updates without guessing.
Measurement hub
Competitor search visibility
Competitor set design, operator and affiliate classes, share of voice and its limits.
Measurement guide · Competitor SEO
Organic share of voice for iGaming
Define the denominator, choose weights, split brand queries and state what the share cannot prove.
Market protocol
Canada SERP research
Ontario's open market, Alberta's new regime, Québec French queries and provincial sampling.
Measurement guide · Search Console
Interpreting Search Console average position
How the number is built, why it moves when rankings did not, and how to report it.
Market protocol
Germany SERP research
GlüStV 2021, the GGL whitelist, slots versus table games, stake rules and German keyword groups.
Measurement hub
Search Console analytics
Definitions, aggregation, data limits, AI features and the 2025 to 2026 reporting changes.
Measurement guide · Search Console
Casino SEO CTR and impression analysis
Segment CTR by country, device and query group, and avoid the low-volume and row-limit traps.
Measurement hub
International SERP research
Cross-market controls, normalizing results, and the markets we do not cover.
Measurement guide · Search Console
Branded vs non-branded search
Regex rules, ambiguous brand names, Google's branded filter, and how to keep the split auditable.
Measurement hub
SEO reporting frameworks
A monthly framework, a provenance checklist, the limits of scores and corrections.
Measurement guide · International
Country-to-country SERP comparison
Match intent rather than words, control locale and device, and account for legal status.
Measurement guide · Reporting
Casino SEO reporting template
Sections, definitions and annotations for a monthly report, plus the claims to leave out.
Measurement guide · SERP Intelligence
Tracking SERP features in iGaming
Which features to record, how Google counts them, what was deprecated, and how to check the data.
Research status
SpinSERP publishes methods, explainers and market protocols. We do not run live rank tracking and hold no proprietary ranking dataset. Any future study will state its keyword set, locations, devices, dates, data source and permissions, as set out in our methodology and data sources pages.